Concepts relating to product management and strategy planning, product classification, product mix, branding, packaging, labels, product life cycle and study of development and planning processes, bringing new products onto the market in the form of innovative products, modified products or me-too products, from the process of creating ideas, refining ideas, evaluating ideas, analysis of business opportunities, development of prototypes, testing the market, as well as making real business operations effective under current market conditions, and product differentiation, including positioning new products