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665321 : Product and Brand Management_Sun

เกี่ยวกับชั้นเรียน

Market targeting, the definition of brand, brand positioning, brand development strategy, brand management, the integration of brand and marketing mix, evaluation of brand equity. Meaning of product, types of products, product management, product strategy, product innovation development strategy, the marketing strategies in each step of product life cycle, problems as well as solutions issues in product and brand management and the business ethics of brand development and product management.